Design of the amelies.co.nz website
The project
UX/UI Design of the new amelies.co.nz website:
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Declination of models in desktop and mobile versions
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Presentation of the different services and values of the company
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Adaptation of the look & feel for a luxurious clientele
The tools
My role
UX/UI Designer
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Creation of user journeys (wireframes) and prototyping
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Development of the graphic charter for the website and Visual Design (mockups)
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Mobile-first, and then, creation for the desktop version
January 2022 - April 2022.
Language
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English
The themes
Sale, Services, Makeup, Massage, Luxury, Blog, New Zealand.
The Project's main stages
Creation of user journeys
​From the personas defined at the launch of the project, low-fidelity wireframes creation with mobile-first approach for the entire site:
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Navigation
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Homepage
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Services
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Education, company values, and about
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Blog
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Particular attention is paid to the fluidity of the user journey, accessibility, and SEO optimization.
Visual design and prototyping
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Prototyping of all interactions
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Graphic identity scale to give a complete visual identity to the website
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UI Design and variation of all pages for the desktop version
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Integration of texts and associated modifications
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Particular attention is paid to the accessibility, inclusiveness, and ease of handling mockups for the developer (taking into account the libraries used such as Tailwind CSS ).
The next steps
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User tests and associated modifications
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A second version with new administration features.
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Amélie's is a donation project
I value deeply the idea of mutual aid and sorority. In order to play my part, I dedicate one day per week pro-bono and/or to donations for projects with social and environmental impact.
This is the case with Amélie's! A Belgian entrepreneur living in New Zealand, Amélie launched The Cocoon, a luxury space open to all to learn how to use makeup and bring out your natural beauty with local products, respectful of people and the environment.
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