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Logo Amélie's.png
Amélie's scene 1.png

Design of the website

The project

UX/UI Design of the new website:

  • Declination of models in desktop and mobile versions

  • Presentation of the different services and values of the company

  • Adaptation of the look & feel for a luxurious clientele

The tools
Logo du logiciel Adobe Photoshop
Logo du logiciel Adobe Illustrator
My role
UX/UI Designer
  • Creation of user journeys (wireframes) and prototyping

  • Development of the graphic charter for the website and  Visual Design  (mockups)

  • Mobile-first, and then, creation for the desktop version

January 2022 - April 2022.

  • English

The themes

Sale, Services, Makeup, Massage, Luxury, Blog, New Zealand.

The Project's main stages

Creation of user journeys

​From the personas defined at the launch of the project, low-fidelity wireframes creation with mobile-first approach for the entire site:

  • Navigation

  • Homepage

  • Services

  • Education, company values, and about

  • Blog

Particular attention is paid to the fluidity of the user journey, accessibility, and SEO optimization.

Screenshot 2022-05-03 at 17.26.53.png
Visual design and prototyping
  • Prototyping of all interactions

  • Graphic identity scale to give a complete visual identity to the website

  • UI Design and variation of all pages for the desktop version

  • Integration of texts and associated modifications

Particular attention is paid to the accessibility, inclusiveness, and ease of handling mockups for the developer (taking into account the libraries used such as Tailwind CSS ).

Amélie's scene 2.png
The next steps
  • User tests and associated modifications

  • A second version with new administration features.

Illustration d'une femme réalisant des tests sur une interface.
Amélie's is a donation project

I value deeply the idea of mutual aid and sorority. In order to play my part, I dedicate one day per week pro-bono and/or to donations for projects with social and environmental impact.

This is the case with Amélie's! A Belgian entrepreneur living in New Zealand, Amélie launched The Cocoon, a luxury space open to all to learn how to use makeup and bring out your natural beauty with local products, respectful of people and the environment.

Illustration d'une femme présentant son portfolio.

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